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$299

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$599

for 3 months

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What's included

Unlimited texting and video calls with your own newborn expert

Unlimited consults with lactation consultants, sleep specialists, and postpartum doulas

Custom feeding and sleep schedules personalized for your family

Proactive, thoughtful care

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“All the stress and worry poured out of me.”

— Mary, first-time mom

Talia, first-time mom

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Find My Newborn Expert

Guiding new parents through every baby step

No more Google spirals or waiting for a callback from the pediatrician. Your dedicated expert is there to support you through anything, any time.

New Kind costs 90% less than traditional in-home support

1 month of New Kind

costs less than

1 night of in-home support

¼th of a Snoo

2 in-home sessions with a lactation consultant

Those online sleep courses

Less worry, more joy

Redefining the experience of new parenthood.

Our Story

Some of our happy parents

185

Total reviews

4.80

Average rating

Terrified to Confident FTM

I went from a terrified first time mom fresh out of a month long NICU stay to feeling like I wasn’t totally on my own thanks to Hali. After just one month of working with New Kind, I felt like I had a solid knowledge resource and I didn't have to do endless research for one question. I could just go to one place and feel confident in the answer. You can’t place a price on peace of mind, especially for a FTM.

Leslie C.

Verified Reviewer

1 / 5 / 22

Eased my concerns and fears

My expert Hali gave a listening ear to all my concerns and fears and has been exceptional in guiding me through it all. As a first time mom I nearly slipped into postpartum depression, but with help from Hali I was able to regain my strength and cater to my baby who was colicky and wouldn't sleep through the night. I will highly recommend New Kind to my friends and will use New Kind again with my next pregnancy to postpartum.

Maimuna S.

Verified Reviewer

12 / 11 / 21

Reassurance through the first few weeks

I felt much so much more at ease caring for my baby with the advice from Hali. New Kind reassured me in those the first few weeks when I was worried whether what I was doing was right. Being a second time mom after 6 years, I needed the reassurance and I am so thankful for New Kind and its service. Hali has helped me with establishing good sleep routines, getting back to work, breastfeeding issues and establishing pumping routines.

Fiona O.

Verified Reviewer

12 / 08 / 21

Objective 3rd party perspective

It was so valuable to have a totally objective 3rd party person for me to talk to and get advice from...not my mom or mother-in-law. My expert clearly had such a wealth of experience, so it was easy for her to say whether something my baby was experiencing was normal or not. When I had an issue, she was able to tell me exactly what to try.

Hannah J.

Verified Reviewer

12 / 06 / 21

Virtual support was amazing

My expert Barbara was simply the best! I didn't know how much support I was going to get from a virtual doula since it sounded a bit unusual. To my surprise I was given Barbara who completely changed my mind. She was such a sweet, thoughtful, caring, supportive, full of knowledge person. The virtual support from Barbara worked better than if I had someone in my home. Being just a text away was so great.

Selma M.

Verified Reviewer

12 / 03 / 21

Make the newborn stage the best it can be

You can do this, but you don’t have to do it alone

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How it works

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Get constant support

$299

/month

$599

for 3 months

$299

/month

$599

for 3 months

What's included

Try it risk-free

Guiding new parents through every baby step

1 month of New Kind

Less worry, more joy

Some of our happy parents

185

Terrified to Confident FTM

Eased my concerns and fears

Reassurance through the first few weeks

Objective 3rd party perspective

Virtual support was amazing

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