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Meet New Kind

Life-changing support for one of life's biggest changes — bringing home a new baby

We're on a mission to bring more joy and less worry to parents as they get ready, heal, bond with their little one, and grow into their new roles. With 1-on-1 support from a proactive, caring expert, our memberships help parents transition into this phase of life with the confidence they deserve.

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A modern support system for you and baby

A dedicated expert who
knows your situation

Match with a certified expert you can lean on
for anything — postpartum recovery, feeding
issues, sleep advice, emotional support, and
everything in between.

Ask us anything, anytime

We're always one text away and two steps
ahead so you never have to tackle anything
alone, or end up in an internet research spiral.

Proactive, thoughtful care

Not a hotline, not a PDF, not a course — we're here to guide and support you through this huge life transition.

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